Second City Meadery

A Chicago-based meadery. Complete branding from conceptualization to execution in various formats. Second City is hoping to open its doors in 2021.

The client came prepared with a specific vision and desired outputs for the brand. The starting point was simple- the iconic Chicago flag with bees (to symbolize this honey-based beverage). However, the original build out was lacking and did not translate well to multiple mediums. With a little more thought and several in-depth strategy sessions the Second City Brand emerged.

As production ramped up, we evolved from our standard labels to custom illustrations.

HighTower Advisor Summit - 2019

Logo options and final execution.

Sweat for Keshet

Pro-bono work for an event benefitting Keshet, a non-profit tat provides programming to meet the individual needs of people with disabilities.

K&S Brewing Co.

Fun side project for my in-law’s home-brew operation.

Vicious Hibiscus

Team logo for a group competing in Ragnar Hawaii. Client asked for a hibiscus to be prominently featured alongside a skull. Below are the three options originally presented to the team.